The Massive Miniature World of Airbnb
Cirkus teamed up with TBWA and Sixtoes Singapore to create an epic, 60-second miniature train ride for Airbnb that proves wherever you go, you can feel right at home. Directed by the visionary duo Christian Greet and Norman Yeend, this film showcases how the service makes the world feel just a little bit smaller by allowing travelers to live like locals.
We skipped the CG entirely for a "handmade" approach, using out-of-the-box mechanical transitions and high-detail environments to keep the journey whimsical, artistic, and authentic. From snow-capped mountains to lush farms, the film uses symmetrical aesthetics and shifting scales to guide the viewer through a fantastic landscape. Our team even utilized technical ingenuity to push the boundaries of model-making, such as bringing a treehouse down to the train to overcome the challenge of a dramatic incline.
Ready to see the world from a new perspective?
Co Directors – Christian Greet, Norman Yeend
Storyboarding – Dylan Coburn
Concept Art – Laura Dubuk
Producer – Ringmaster Marko Klijn
Production Manager – Zara Hayden
Production Assist – Puteri Raja Ariff
DOP – Christian Greet, Andrew McGeorge
Lighting – Christian Greet, Gracie Spence
Model Making and Design – Norman Yeend, Justin Buckingham @ Glasshammer, Dion Boothby, Barry Down, Tim Wells, Philip Stokes, Ashley Turner, Henric Matthiesen, James Turnbull, Joon Yoon, Priyan Jayamaha, Kurt Adams, Nynne Mors, Matt Ramsay, Simon Coles, Romain Borrell, Thomas Bozovic, Marion Angebault, and Quinn Klijn.
The Making Of – Sandesh Codhadu
Production Company: Sixtoes Singapore
Executive Producer – Haydn Evans
Agency: TBWA Singapore
Creative Team – James “Jexy” Holman, Nuno Pestana Teixeira, Gary Steele and Edmund Choe
Account Director – Nirmalo Wilkes, Joyce Wong
Planning Director – Ruben Beijer
Client: Airbnb
APAC Head of Marketing – Matthias Schueking
Chief Marketing Officer – Jonathan Mildenhall
Head of Global Production – Rachel Holbrook
Music: Oliver Daldry @ Platinum & Rye