A Fairytale Campaign

Created in collaboration with The Bureau of Everything Sydney, this animated reinterpretation of Sleeping Beauty reimagines the classic fairytale through a modern, empowering lens for Ferro-grad C. Rather than waiting to be rescued, “Sleepy Moody” takes control of her own wellbeing - positioning the brand as a proactive and fast-acting response to iron deficiency while challenging outdated storytelling tropes.

Directed by Christian Greet, the film embraces a richly crafted 2D animation style, with every scene hand-animated frame by frame over several months. Painted backgrounds, subtle visual humour, and cinematic composition help the piece break away from the conventions of the category, transforming a traditionally clinical subject into something entertaining, emotionally resonant, and visually distinctive.