Claymated Indie Band ‘Fully Sick’
Created for Rosemary Health in collaboration with Milk + Honey United, this playful CG claymation campaign reimagines healthcare advertising through music, humour, and handcrafted visual storytelling. At the centre of the campaign is “Fully Sick” - a chaotic but lovable animated band performing an energetic indie anthem designed to communicate the convenience and accessibility of online healthcare in a way that feels entertaining, memorable, and emotionally engaging.
Blending stop-motion-inspired animation with richly textured characters and vibrant art direction, the campaign deliberately moves away from the sterile conventions of traditional healthcare marketing. Spanning film, digital, social, web, and out-of-home, the project builds a distinctive visual identity that feels joyful, human, and full of personality.
